Every day hundreds of cars are bought and sold on online auction sites – and among those sites, eBay is easily the most popular. Selling your car on eBay might feel a bit odd if you haven’t done it before – especially if you’ve just been parking it at the curb with a sign in the window or gone through the hassle of placing a cryptic ad in the newspaper – but when you’re ready to sell your car quickly and easily, eBay is your best solution.
Start With the End in Mind
The worst thing you can do is start an auction for your car on eBay before you do a little research to help you decide exactly how you want to go about the process. Your car, after all, is not a handbag or a pair of shoes. You’ll need to do some background research to determine where you feel the final price point should be and you’ll also need to browse through the various automobile listing to gain familiarity with the process and the potential competition.
Selling your car on eBay means you’ll be getting your car off your hands in less than a week, but getting the deal you want is your responsibility – so you need to prepare for it.
Research
Start by researching. You’ll want to dig around on eBay to see how the process works, what sort of information other successful offering are sharing, the style of photographs that work well online and – most importantly – the offers and “Buy It Now” prices stated for the vehicles similar to yours.
Your next point of research is to find out what the experts claim your vehicle is worth. Visit websites dedicated to cars and their values such as Edmunds.com or Cars.com to get an idea of what you’d be making at a dealership and an idea of what you should be expecting from other buyers. This number, if calculated correctly based on the age and condition of your vehicle, should be roughly the same as the prices you found on eBay.
Clean and Photograph
Nothing is harder to sell than a product in poor repair. Clean your car within an inch of its life and use more than a bit of spit and polish to really make it shine. Clean your tires, vacuum all seats and carpet and shine up the dashboard and gauges. Once the car looks better than it has in years, take pictures. You’ll want to take the following pictures for your advertisement:
- Each side of the vehicle
- The front seats
- The back seats
- The gauges and dashboard
- The odometer showing actual mileage
- The side of the car with the doors opened
- The side of the car with the doors closed
- The (clean) engine
- The wheels
- Any special additions such as a special speaker system or sunroof
- Any defects such as scratches, dents or stains
Your attention to detail, including the details you’d rather gloss over such as scratches and dents will mark you as an honest seller who is ready to move merchandise fairly.
Organize Important Documents
You’ll need to have certain documents on hand to sell the vehicle. Your title will be required and you’ll also need to get a bill of sale from your local Department of Motor Vehicles. Also check to be sure you don’t need any additional documentation or inspections to complete the sale.
Write Your Advertisement
If you’re used to writing ten words to sell a car in the newspaper, the freedom of eBay will be inspiring. Write you initial advertisement, or item description, in a word processing program such as Microsoft Word.
Vehicle History
Start by writing a couple of paragraphs on the history of the vehicle, what you know of the original owner and how the car has been used. Mention if the car has been in any accidents, has flooded, or had recent replacements parts or repairs, such as new tires. You’ll also want to note if you have a maintenance record for the vehicle.
Defects
Just as with pictures, you need to let bidders know about any defects they might not see in the pictures. Again, this shows you are an honest and upfront seller.
Terms of Sale
You’ll want to add a paragraph explaining your terms for the sale of the vehicle. Be clear about what forms of payment are acceptable and what deposits are required. A deadline for payment is important as well. You’ll want to browse other listing to get a good idea of how these terms are worded. This is not an area to take lightly.
Place Your Ad Online
Once your item description is perfect, make a quick decision about your coding abilities. Ads are placed on eBay using HTML coding which really just requires a few extra items among the text. However, if you’re not familiar with HTML and don’t care to learn it now, simply pay a bit to use one of the eBay templates. You want your ad presented in the best light.
To place your work into the template, copy and paste it into a new Notepad to remove any auto formatting that might complicate using the template. Simply copy and paste into Notepad, and then copy and paste your text right back out of it into the template.
Determine Your Auction Format
Finally, your last step will be to determine the style of auction.
Auctions
A true auction has a low starting bid that shoots up as individuals begin bidding on the vehicle. If the low starting point and the freedom of the bids make you nervous, you do have the option to enter a reserve price. The reserve price is the lowest price you’re willing to accept for the vehicle, but bidders won’t know this information. Setting a low starting bid encourages activity, which is something you want, and a reserve price protects you from losing your vehicle for too low a price.
“Buy It Now”
Unlike an auction where the price goes up with bids, a “Buy It Now” price is a fixed price much like you’d find in an online store. You set the price, and the first person to meet the price and terms of sale wins the vehicle.
Complete the Sale
Once the auction is complete, the details will need to be sorted out. eBay, you and the buyer will work together to complete the terms of the sale, although the bulk of the responsibility is on you and the buyer. He will have a certain amount of time to provide payment, and you will be responsible for delivering the vehicle and all important documents. When all terms are met, the sale is complete!

